Go For Nature Nature: Discover, Protect, and Cherish Our Earth’s Treasures


Nature is a vital foundation of our existence, providing immense benefits that support our economic and social structures. From the food we consume to the air we breathe, natural resources like forests, rivers, oceans, and soil are indispensable. These elements not only sustain basic life functions but also fuel our industries, such as agriculture, forestry, leisure, and tourism. Collectively, the services provided by nature are worth a staggering US$125 trillion annually, highlighting their integral role in our prosperity.

“It is interesting to contemplate an entangled bank, clothed with many plants of many kinds, with birds singing on the bushes, with various insects flitting about, and with worms crawling through the damp earth, and to reflect that these elaborately constructed forms, so different from each other, and dependent upon each other in so complex a manner, have all been produced by laws acting around us.”

Charles Darwin

Referred to as the world’s ‘natural capital,’ these resources are crucial yet frequently undervalued and overused. We often disregard the true cost of environmental degradation—deforestation, overfishing, pollution, and habitat destruction—resulting in significant socio-economic losses.

“Those who contemplate the beauty of the earth find reserves of strength that will endure as long as life lasts. There is something infinitely healing in the repeated refrains of nature—the assurance that dawn comes after night, and spring after win”

Rachel Carson

Recognizing the economic and social value of natural assets is essential. By prioritizing long-term ecological health over short-term financial gains, we can make more sustainable choices that benefit humanity and the planet. This perspective is increasingly used to encourage governments and businesses to invest in the protection and preservation of nature, ensuring its ability to support future generations.

“Nature holds the key to our aesthetic, intellectual, cognitive and even spiritual satisfaction.”

E.O. Wilson